Helping hardware companies break into Western markets
I’m a technical content strategist for hardware brands that need tutorials, reviews, demo projects, and guides that resonate with North American and European makers.
I specialize in working with Asian and European hardware companies to create content that turns makers into loyal customers.
Your product is great, but you don’t know how to reach Western audiences.
You’ve built innovative hardware that solves real problems, but your Western content strategy isn’t working:
- Your English marketing materials feel “off” to native speakers
- Your tutorials don’t get engagement
- You don’t know what kind of content makers want to see
- Your product demos feel like sales pitches
- You lack the native English fluency and cultural understanding to create compelling narratives
- You don’t know which platforms and communities to focus on
- Your team can’t keep up with content creation demands
You need someone who knows how to create content that makers trust.
That’s where I come in. I’ve spent 15+ years creating technical content for the maker community: thousands of articles, dozens of videos, and countless project build tutorials. I know exactly what kind of content builds trust among makers and I know how to create it.
Content strategies that foster trust and drive sales
I offer clear, project-based content packages designed specifically for hardware companies that need authentic, engaging content for Western audiences. Every project includes direct collaboration with me, defined deliverables, and content optimized for your target platforms.
Content Audit & Strategy
Price: Starting at $3,000
Timeline: 2 weeks
What you get: A comprehensive analysis of your existing content and a clear roadmap for improvement. I’ll identify what’s working, what isn’t, and exactly what content you need to move forward.
Deliverables:
- Audit of all existing English language content (website, YouTube, social media, documentation)
- Gap analysis: the content your audience wants compared what you’re providing
- Platform recommendations: where your target audience consumes content
- Content calendar plan with 90 days of specific content ideas
- Competitor content analysis: what similar brands are doing to succeed
- 60-minute strategy review call
Perfect for: Companies that know they need better content, but aren’t sure where to start.
Product Launch Content Package
Price: $12,000-25,000 (depending on scope)
Timeline: 2-3 months
What you get: All the content you need for a successful product launch, from demonstration videos to tutorials to launch articles.
Deliverables:
- 3-5 professional product demonstration videos (3-8 minutes each) showcasing real-world use cases
- 2-3 in-depth written tutorials or getting started guides (1,000-2,000 words each + photos)
- Product announcement article/press release optimized for maker media outlets
- Social media launch content (30 posts across platforms)
- Review unit pitch and reviewer list (20-30 relevant YouTubers, bloggers, media outlets)
- Launch week content calendar and posting schedule
Perfect for: New product launches or re-launches in Western markets.
Ongoing Content Creation Retainer
Price: Starting at $4,000/month
Timeline: 6 month minimum
What you get: Consistent, high-quality content that keeps your brand visible and maintains trust in maker communities.
Monthly Deliverables (Flexible Mix):
- 2-3 tutorial videos or project showcases (3-8 minutes each)
- …or 3-4 written tutorials/articles (800-1,500 words each)
- …or 1 major project build documented start-to-finish
- Social media content (8-12 posts optimized for your key platforms)
- Community engagement support (answering technical questions, forum participation)
- Monthly performance report with recommendations
Perfect for: Companies that need regular content and engagement, but lack internal expertise or resources.
Demo Project Build
Price: $3,000-6,000 per project
Timeline: 3-6 weeks each
What you get: A complete and well-documented project that showcases your hardware while providing valuable content for your audience.
Deliverables (Flexible Mix):
- A custom-designed project built using your project
- Complete written build guide with photos (1,500-2,500 words)
- Project video (8-20 minutes)
- Bill of materials and design files (if applicable)
- Publication on relevant platforms (Instructables, Hackster, Hackaday, etc.)
- Social media assets to promote the project
Perfect for: Companies that want to show real-world applications that inspire the community.
Case studies
Product Launch Review | April 2025
eufyMake E1 UV Printer Launch
First comprehensive review of what became the highest-funded crowdfunding campaign in history. 300,000+ views across platforms helped drive $46M+ Kickstarter success.
Sponsored Project Build | 2025
CubeMars Robotic Actuators
Custom robot design showcasing actuators in a real-world application. Grand Prize winner in Hackster contest, 6,800+ views, featured on Arduino blog and client website.
Sponsored Project Build | 2019
Binho Nova USB Adapter
Wearable computer mouse demonstrating product capabilities. 4,900+ views, featured on client blog, cross-published on multiple platforms.
You can also click here to see a list of every product I have reviewed.
Why hardware companies trust my content
I’m not a marketing generalist dabbling in technical content. I’m a maker and technical writer who has spent the past 15+ years creating exactly the kind of content your audience consumes and trusts.
Proven Content Creation Experience
- 15+ years creating technical content for top Western maker outlets
- Thousands of published articles on Hackster, Hackaday, the official Arduino blog, HackSpace Magazine, Top10, and more
- Author of two technical books with major publishers
- Active YouTube channel (Serial Hobbyism) with project builds and reviews
- Multiple award-winning projects
Hands-On Technical Knowledge
- Mechanical designer with associate degree in drafting and several years of professional CAD experience
- Hands-on fabrication background in welding, machining, CNC operation, and 3D printing
- I actually use the products I write about—not just reading spec sheets
- Can understand technical products quickly and explain them clearly
- Experience with 3D printing, PCB design, microcontrollers, robotics, and maker tools
Western Audience Understanding
- Native English speaker with a natural, conversational writing style that makers trust
- Deep understanding of Western maker culture, values, and communication preferences
- Knowledge of which platforms and communities matter (Reddit, YouTube, Hackaday, Hackster, etc.)
- Long-term established relationships with makers, reviewers, and community managers
- US-based and up-to-date on current North American and European trends
Maker first, content creator second
I started my career as a mechanical designer and drafter, working with CAD software and spending time in workshops as a welder, machinist, and fabricator. I’ve always been someone who builds things.
About 15 years ago, I started writing in the maker community as it was starting to grow. But I never stopped being a maker myself—I just started documenting what I was learning and building. That distinction has made all the difference. Instead of being perceived as a journalist covering projects from the outside, I became a trusted voice within the community.
Since then, I’ve published thousands of articles for outlets like Hackster, Hackaday, the official Arduino blog, and HackSpace Magazine. I’ve written two books (one on 3D printing, one on CAD). I run my own maker blog and YouTube channel where I document my projects, review products, and tinker with vintage technology.
Here’s what that means for you: When you hire me to create content, you’re getting someone who actually understands your products, knows how makers think, and can communicate in a voice that feels authentic rather than corporate. I create the kind of content I enjoy myself, which is exactly what your audience is looking for, too.
Ready to create content that Western makers trust?
Let’s discuss your content needs and how I can help you connect with the right audiences. Send me an email at:
cameron@cameroncoward.com
You can also connect with me on LinkedIn
Common questions:
Do you handle all aspects of marketing, or just content?
I specifically focus on content creation and strategy: tutorials, videos, project builds, guides, and documentation. For broader marketing strategy, advertising, or brand positioning, you’d need a full marketing consultant and I am happy to put you in touch with the right person. But if your challenge is creating compelling technical content for makers, that’s my specialty.
Can you help us understand what content to create?
I sure can! The Content Audit & Strategy package is designed exactly for that. I’ll analyze your current situation and give you a detailed plan for creating content that engages your audience.
Do you create content in languages other than English?
I only create content in English, which is my native language. That is important for connecting with the audience effectively. However, clients are welcome to translate commissioned content into other languages.
What if we just need one video or one tutorial?
The Demo Project Build service works well for one-off content needs. You can also contact me directly via email to discuss tailored options for other kinds of content.